Forrester puts tech PR CubanEight among world’s top channel-focused agencies

Sian Gaskell, CubanEight’s founder and managing director (pictured), said: “This is an incredible honour to receive from such a well-regarded organisation as Forrester. So unexpected and even more significant as it came from the opinions of the journalists and clients and contacts we work with every day. So incredibly proud for the team that CubanEight was included in this global list and such a reflection of the work that we deliver for our clients. ”

CubanEight is a mid-sized B2B agency which develops campaigns to support the people and organisations selling technology solutions and services. The eleven-year old firm works with tech firms in the UK and Europe including marketing automation provider Selligent, fraud protection firm Signifyd and digital experience agency Rufus Leonard. The team is currently supporting Danish customer service technology firm Dixa in its UK market launch, US email marketing specialist SparkPost and Belfast-based internal communications app Thrive. In Oxfordshire, CubanEight has worked with nano-coating specialist P2i, OxLEP, policing software provider StarTraq, and investment trade show Venturefest.

Forrester is one of the most influential research firms in the world, working with business leaders to drive vision, strategy, and execution to accelerate growth. Principal analyst Jay McBain led the research into the value of PR for channel vendors and said:

“In our conversations with channel vendors, many have pointed to the diminishing consumer trust in media, and they have valid questions on whether this extends to industry-specific media, as well. The stories that PR people share with the media need to be timely, robust, accurate, and relevant. Moreover, they also need to be supported by reputable stats, expert opinion, and solid facts … Journalists are under increasing pressure to produce results and get digital content out there at a rapid rate. PR needs to be a valuable content provider for the media, providing assets they can use to develop quick and meaningful stories. Agility is becoming one of the most important metrics for rating PR agencies.”

Forrester made hundreds of connections to compile the list, which included global giants Edelman and Lewis, as well as specialist and disruptor firms such as BuzzTheory and White Fox. The research firm estimates there are over 250,000 PR firms operating worldwide.