As the Coronavirus moves from contain to delay phase, the health crisis is triggering changes in behaviour.
Downloads of work apps such as Dingtalk, WeChat Work, TikTok’s sister Lark and Zoom jumped dramatically this week, thanks to a spike in remote working.
Online learning is also seeing an uptick, as a result of more people having to self-isolate.
Chief executive and founder Elspeth Briscoe says: “It’s notable that the top five downloaded apps from the appstore in China this week are all online learning-related.
“We’ve seen an exponential increase in our web traffic over the last two weeks, which is likely to be related to people spending more time at home and using that time to learn new skills.”
Learning with Experts has teamed up with Professor Sir Muir Gray, former Chief Knowledge Officer for the NHS, to create wellbeing online learning programmes.
Briscoe explains: “We have sped-up our online learning programme on wellbeing, to ensure that anyone who is isolated and has time alone at home, has the choice to use their time constructively and positively.”
The Professor’s online programme which aims to help over-60s live longer and better, goes live next week.
He says: “I believe the right processes are being put in place so far to react to the virus. As we progress into the delay phase, we’ll begin to see more of our population self-quarantine and work and study from home.
“For older people especially, this has the potential to be isolating. Thankfully, we’re now in a position where being physically isolated, doesn’t have to mean that you’re socially cut off, and I’d advise people to use this time wisely.”
His course includes topics such as understanding fitness and he teaches students via video lessons filmed at Oxford University’s Green Templeton College.
Students are grouped into small cohorts, regardless of where they are geographically based. Through six in-depth lessons, they learn online and are encouraged to take part in and share assignments with the rest of their group via video or photos, while receiving feedback from the tutor.
Muir’s course also examines issues such as ‘Understanding the Changing Brain & Mind & Increasing Cognitive and Emotional Wellbeing’.
Learning with Experts tutors also include Michelin-starred chef and cooking expert Michel Roux Junior, whose teaching programme launched this week.
Others include vegan chef Kirk Hayworth, Shane Connolly who designed the flowers for the Duke and Duchess of Cambridge’s wedding, and Piet Oudolf, the landscape designer behind London’s Olympic Park. There are also courses in gardening, food and drink, antiques and photography.
When was the last time you clicked on an online ad? Probably, it was an accident, a so-called ‘fat finger’ click, and you exited immediately without noticing what was being sold to you. This prompts the question: is online advertising actually effective?